Cricket World Cup final could be on free to air as power of digital proves compelling

Talks between the ICC and Sky Sports to make the final free to air are reportedly ongoing.

The World Cup must act as a catalyst for women’s football to turn casual fans into passionate ones

The next step for women’s football is to turn casual interest in the World Cup into fans of the Women’s Super League.

Premier League fixture announcement is a wake up call for brands and publishers

The Premier League fixtures have been announced, now’s the time for brands and publishers to start working together.

Digital Sport London: The importance of choosing the right path to grow women’s football

Digital Sport London’s aims for Growing Women’s Football – our July event.

Backlash felt by Three UK shows ambush marketing is risky at Women’s World Cup

Ambush marketing always takes place at major sporting events – but will brands think twice this time if they’re not already stumping up cash to support the women’s game?

Is BT Sport’s approach to the Champions League final really the future of sports broadcasting?

BT will make the Champions League final available in almost every conceivable platform – except traditional linear TV for the most part.

Netball Super League launches new website as England Netball partner with Sotic

VNSL gets new website after England Netball partner with digital agency Sotic.

Ferrari and Mercedes could take part in second Formula One docuseries

The two were notable absences for the first series, but the popularity of the docuseries might change their minds.

FIFA to organise a Hackathon with the aim of leveraging voice technology

FIFA are hoping to use the power of the crowd to leverage trends in voice technology for the good of football.

Digital Sport Insider: The FA’s strategy change and Bleacher Report’s hero content

The FA, Fantastec and Bleacher Report had interesting takes on the future trends in sports marketing. Have a listen to their thoughts below.

Fake news and the sports media landscape with Sportradar

This week’s Digital Sport insider is with Jonathan Earle, Customer Director – Sports Media, Sportradar.

House of Highlights, Organic Growth and Getting the Brand Balance Right

House of Highlights went from nothing to 10.6m Instagram followers. The next step is to bring brands on board – how will they negotiate the tricky world of sponsorship?

Digital Sport London: The importance of choosing the right path to grow women’s football

Digital Sport London’s aims for Growing Women’s Football – our July event.

Key takeaways from Digital Sport London: What Now for Sports Marketing?

With The FA, Bleacher Report, and Fantastec on the panel, we saw some of the industry’s greatest experts talk about the future of sports marketing.

DS London: Sports organisations aren’t competitors, they’re allies in the industry’s fight for share of mind

Digital Sport London is back tomorrow (28th March) for March’s event – What Now for Sport Marketing? With a panel