Elastoplast partnership caps off England Netball’s stellar year
It’s been a year since England’s Roses won Gold at the Commonwealth Games, and a new commercial partnership caps off a great 12 months.
Is The Masters’ unique social media approach a missed opportunity?
The Masters tees off today, but is their minimal social media strategy a missed opportunity?
Facebook to broadcast this year’s Masters in the Middle East
The win-win deal will see the Masters get reach, and Facebook get even more live sports content.
Ahead of Champions League tie Man United contrasts Barcelona’s social media approach
Ahead of the big game tonight, both teams have taken a different tack.
Is OTT the inevitable future of football on TV?
It would be a gamble, but you can see the Premier League having its own direct to consumer OTT platform by 2030.
Gatorade launch ‘Make Them Sweat’ campaign ahead of Champions League quarter final week
Gatorade’s new spot combines their partnerships with Manchester City and Barcelona as well as their deal with the UEFA Champions League.
U.S. Olympic Committee Sports Technology and Innovation Director to Deliver Yahoo Sports Technology Awards’ Keynote Address
The Yahoo Sports Technology Awards has announced this years keynote speaker.
Facebook to broadcast this year’s Masters in the Middle East
The win-win deal will see the Masters get reach, and Facebook get even more live sports content.
FC Barcelona venture further into esports with launch of a Rocket League team
Barcelona launch a new esports venture as they expand into new territories.
Digital Sport Insider: The FA’s strategy change and Bleacher Report’s hero content
The FA, Fantastec and Bleacher Report had interesting takes on the future trends in sports marketing. Have a listen to their thoughts below.
Fake news and the sports media landscape with Sportradar
This week’s Digital Sport insider is with Jonathan Earle, Customer Director – Sports Media, Sportradar.
House of Highlights, Organic Growth and Getting the Brand Balance Right
House of Highlights went from nothing to 10.6m Instagram followers. The next step is to bring brands on board – how will they negotiate the tricky world of sponsorship?
Key takeaways from Digital Sport London: What Now for Sports Marketing?
With The FA, Bleacher Report, and Fantastec on the panel, we saw some of the industry’s greatest experts talk about the future of sports marketing.
DS London: Sports organisations aren’t competitors, they’re allies in the industry’s fight for share of mind
Digital Sport London is back tomorrow (28th March) for March’s event – What Now for Sport Marketing? With a panel
Digital Sport London – Three things to look out for
We had a great call with our panelists this week, and here’s what we’re excited about.
