Salford City: The most interesting football proposition for brands this summer?

Salford City’s promotion to the Football League makes them one of the most interesting propositions outside of the top tier for brands looking to gain reach in the sport.

England squad announcement shows the nuanced differences between promoting men’s and women’s football

The England women’s squad announcement garnered acclaim from the public and best served the needs of the team.

Man City and Leverkusen show how capturing the mood pays off on social

Reactio to the Champions League defeat to Tottenham mirrored AS Roma’s joy at the same stage last year.

Upping our game: Why safeguarding in sport should be more than a check-list

Paul Stewart believes those working in sport need to understand more about safeguarding children than they do at present.

Brand it like Beckham: why brands are finally taking notice of women’s football

Women’s football is a rising investment opportunity, and here’s why brands are getting excited.

Ligue 1 announces plans to create a new kick-off time to boost visibility in Asia

The race for fans across Asia has led France’s Ligue 1 to announce a new kick-off time from the 2020/21 season.

FA Cup set to be broadcast exclusively on free-to-air as ITV look to pick up rights

The FA Cup may not find itself behind a paywall at all from the season after next as ITV and BBC look to divide up the rights.

Southampton sign club-record partnership with Chinese content platform LD Sports

Southampton agree club-record deal with yet-to-launch Chinese sports and entertainment platform LD Sports, while Virgin Media move to become club’s shirt sleeve partner.

Pro14 partners with SteamAMG to launch new OTT service to fans in international territories

The Guinness Pro14 has become the latest league – and the first in rugby – to offer fans its own direct to consumer OTT service.

Digital Sport Insider: The FA’s strategy change and Bleacher Report’s hero content

The FA, Fantastec and Bleacher Report had interesting takes on the future trends in sports marketing. Have a listen to their thoughts below.

Fake news and the sports media landscape with Sportradar

This week’s Digital Sport insider is with Jonathan Earle, Customer Director – Sports Media, Sportradar.

House of Highlights, Organic Growth and Getting the Brand Balance Right

House of Highlights went from nothing to 10.6m Instagram followers. The next step is to bring brands on board – how will they negotiate the tricky world of sponsorship?

Key takeaways from Digital Sport London: What Now for Sports Marketing?

With The FA, Bleacher Report, and Fantastec on the panel, we saw some of the industry’s greatest experts talk about the future of sports marketing.

DS London: Sports organisations aren’t competitors, they’re allies in the industry’s fight for share of mind

Digital Sport London is back tomorrow (28th March) for March’s event – What Now for Sport Marketing? With a panel

Digital Sport London – Three things to look out for

We had a great call with our panelists this week, and here’s what we’re excited about.